Market
Overview

U.S. Demographics
Based on data from the U.S. Census 2010, the U.S. population exceeded 314 million, of which approximately 70% comprised of white Caucasians. While Hispanics surpassed African-Americans and became the second largest segment in the country, the Asian segment demonstrated the highest rate of growth in both population and household income among all other races.

Source: U.S. Census 2010

China Demographics
China’s population of approximately 1.3 billion are mostly concentrated in major cities like Beijing, Chongqing, Guangzhou, Shanghai and Shenzhen. Rapid growth in population and household income makes it ideal for many global businesses to expand their share into China’s booming markets.Source: Nation Bureau of Statistics of China 2010