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361 Degrees Consulting, Inc.

The one-size-fits-all strategic plan falls short for the multicultural segment due to the complexity of its diverse cultural backgrounds, beliefs, and languages.

Our company is dedicated to crafting successful communication strategies and tactics grounded in effective market research and years of experience in multicultural marketing.

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Market Overview 

U.S. Demographics

Based on data from the U.S. Census 2020, the U.S. population exceeded 332 million. Approximately 60% comprised of white Caucasians. Hispanics surpassed African-Americans, becoming the second-largest segment, while the Asian segment demonstrated the highest rate of growth in both population and household income among all other races.

African American
Asian
Hispanic
White

Total Population

% Of Total Population

% Of Population Growth
(2010-2020)

Median Household Income

44.91 MM
12.2%
5.7%
$52,860
20.23 MM
5.6%
33.6%
$108,700
59.80 MM
18.5%
22.9%
$62,800
251.64 MM
59.7%
3.9%
$81,060

Source:U.S. Census 2020, 2022

China Demographics

China's population of approximately 1.4 billion is mainly concentrated in major cities like Beijing, Chengdu, Guangzhou, Shanghai, and Shenzhen. Rapid growth in population and household income makes it an ideal market for global businesses.

Top 5 cities in China

Population

Shanghai
21,909,814
Beijing
18,960,744
Shenzhen
17,444,609
Guangzhou
16,096,724
Chengdu
13,568,357

Source:National Bureau of Statistics of China 2020